The Visual Communication Design program at AAC integrates fine-art studio experience with contemporary design education. Faculty regard the design process as a creative mode of inquiry to acquire knowledge; they recognize that knowing is often intellectual and intuitive. This unique approach emphasizes each individual’s development of a personal voice and vision, while cultivating the skills students need to become successful professionals.
Students in the VCD major learn elements of color, composition, typography and imagery, while being challenged to create smart and transformative design solutions. They tackle a range of challenges, including brand identity, posters, environmental design, product design, and the Web. Many of our graduates go on to work at nationally and internationally recognized design studios, or in related fields such as architecture and furniture design.